We like collaboration.

Before we begin, we sit down with our clients to discuss their priorities and timeline.

We understand design and you understand your market, so we sit down with you and learn about your brand and we determine how the website will help move you towards your goals

We discuss the features that will necessary, the type of content you wish to add and your overall marketing goals.

Input from your team and users is key to building a successful product. We check in and validate our assumptions to ensure that your product will not only be powerful and effective but met with great delight and satisfaction.

We then do a thorough audit of your current website, SEO and marketing efforts and set benchmarks based on what we discover.

We follow this by researching your competitor's websites to determine the effectiveness of their design, content, and SEO efforts. Using this information we can design a website focused on giving you a true competitive edge.

Step Two: Creative Development

With the insights gathered from our research, we put together the building blocks of your website including:

Website Mapping:

We map out all of the pages that you will require and create the basic structure of the navigation

Branding:

We create a brand guideline for your website. We begin testing the fonts and colors we will use, and provide examples of how they will be used.

Styles:

We layout the styles for the navigation, the headlines and paragraphs and the images that may be used.

SEO Structure and Coding:

SEO (Search Engine Optimization) structuring and coding is built in from the beginning to give you a competitive edge.

Website Examples:

We will provide you with examples for inspiration so you can understand the possibilities and provide us with feedback.

ADA Compliance (if requested):

ADA (Americans with Disabilities Act) compliance is important so that users with disabilities can easily navigate and access your website content.

Step Three: Technical Development

This is where the website design starts coming together. We start the coding process and make the progress available to you via your own private link.

You will be able to see the site in action as it evolves and becomes a fully functional website.

This phase is generally the longest of the four phases as we carefully hand-code your custom site to ensure it is built with the highest quality for users of all devices.

Step Four: Site Launch

At this point, we prepare the site to transition to a live environment. We make sure nothing was overlooked and you are satisfied with the overall website experience and details.

Cross-Browser Testing:

Since there are a large variety of devices, operating systems, and browsers, which all render things slightly differently - we need to test and modify for maximum compatibility.

301 Redirects:

If there is a current website that we are replacing, it is often important to redirect the former links to their new location.

In this way, we can better name your links for SEO purposes and maintain the viability of the links to your site that exist from other services.

Connections:

At this time we will also connect the services such as Google Analytics and submit your sitemap to the major search engines.

Post Launch

We maintain strong relationships with our clients and offer continuing website maintenance and SEO services with our monthly retainer programs or flat-rate blocks of time.

All websites include a one year guarantee of craftsmanship and a three-month maintenance plan.

How Much Does This All Cost?

We're not the cheapest out there but we're far from the most expensive. We will work with most budgets and will help you figure out how to maximize value.

Please get in touch for a free estimate and to discover the value that we can provide.

According to Kissmetrics, 40% of users will abandon a webpage if it takes more than 3 seconds to load. That means you could be losing a huge percentage of your visitors and possible sales. (https://blog.kissmetrics.com/loading-time/)

We deliver sites that load lightning fast by employing the best practices for optimizing images, scripts, fonts, & CSS files.

Amazon's research shows they would lose $1.6 billion in sales for every 1 second of extra load time. (http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales)

Our sites are tested and modified accordingly until they achieve the highest metrics for fast loading.

If a website is found to not offer equal access (according to the Web Content Accessibility Guidelines), this could bring about complaints against the owners of the digital content, leading to costly litigation and/or settlements.

Many organizations use the Web Content Accessibility Guidelines (WCAG) created by the World Wide Web Consortium (W3C) to ensure that their websites are compliant with the requirements of the Americans with Disabilities Act.

The W3C says that “Accessibility is essential for developers and organizations that want to create high-quality websites and web tools, and not exclude people from using their products and services.”

Competitive Advantage

20% of all internet users have some form of disability. Improving usability not only helps these users but may gain you a market advantage, as well as help, create goodwill towards your service.

SEO Benefits

There is an overlap between best practices for SEO and web accessibility.

For example, including semantic HTML with the proper handling of descriptive attributes, like keywords in alt tags, headings, and links tags not only makes your pages accessible to assistive technologies but also more findable by the search engines.

Avoid Legal Exposure

Around the world, legislation is moving in a direction where accessibility is becoming a mandatory feature of the web.

Guidelines have been developed to ensure that when web users with disabilities are online they have equal access to information as everyone else and the same ability to navigate and access website content.

In the USA, accessibility is outlined in the Americans with Disabilities Act (ADA) and in the UK by the Equality Act of 2010. Over 40 countries have adopted governmental policies related to web accessibility (https://www.w3.org/WAI/policies/)

Generally speaking, these recent laws require public sector organizations and businesses to follow the Web Content Accessibility Guidelines (WCAG).

Websites who do not meet WCAG 2.1 AA accessibility standards can be fined up to $50,000 for a first violation. (https://www.cbs17.com/news/businesses-sitting-ducks-for-lawsuits-because-websites-aren-t-ada-compliant/1762105447)

Failure to comply with the American with Disabilities Act Standards for Accessible Design could expose your company to large fines & expensive litigation.

Accessibility Best Practices

Follow the specifications set out in the Web Content Accessibility Guidelines (WCAG), the general standard for web accessibility.

Visual Disabilities:

Employ large and clear text elements for users with impaired vision.

Contrast between elements and colors sufficiently for people with low vision or colorblindness.

Build the site with semantic HTML so that screen readers can parse the page and effectively describe it to the user in natural language.

Hearing Disabilities:

Avoid relying only on sound to convey critical information.

Add subtitles with full captions to video.

Provide transcripts to all audio.

Motor Disabilities:

Avoid certain actions, like requiring that the user manipulate a slider or actions with time limits which can be difficult for users with motor disabilities.

Design actions that can be conveniently made with both a keyboard or a mouse.

Cognitive Disabilities:

Avoid rapid effects such as flashing lights or repetitive movement patterns.

Build your interface to be simple and free of clutter, use simple language and try your best to provide clear instructions.

Work towards good readability - use simple and clean large sans-serif fonts, avoid long lines of text, and space characters well.

Do not advance text automatically and keep subtitles on the screen for a reasonable length of time.

We can add the necessary modifications to your site to meet all accessibility standards enumerated in the Web Content Accessibility Guidelines.

These include monitoring and revising individual web pages, incorporating on-going user & client needs, and keeping a close eye on technological and social advances.

Ongoing improvements:

Continuous reassessment and tweaking to improve your website.

Content Management Systems (CMS):

Optimize and configure your management system (such as Wordpress) for maximum speed, efficiency, and security.

Frequent version, theme, and plugin updates to maintain security and optimum functionality.

Uptime Monitoring:

Constant site monitoring so we can act quickly when your site goes offline for any reason.

Optimize for Mobile Users:

We can convert your site so it read clearly and works effectively on tablet and smart-phone sized devices.

Security Solutions

Frequent Security Updates:

Up to date security maintenance to avoid loss or defacement of your site due to hackers.

Backup Service:

Frequent backups of your website to cloud services so technical or security issues can quickly be resolved.

Website Hardening:

Security added to the site to maximize protection against hackers.

Marketing Solutions

Mailing Lists & Newsletter Service:

We can set up your newsletter service so you can be in frequent contact with your clients with a modern and stylish presentation.

Competitor Tracking:

We will keep an eye on your closest competitors and monitor any movement on their part that could affect your search engine rankings.

Local Search Optimization:

For a local business, we can amplify your signal in your immediate area to alert and remind your neighbors about your offerings.

Local Listing Sites and Directories

By listing your business profile consistently and accurately in directories and maps throughout the web, your presence will be more apparent to nearby potential clients.

Social Networks:

An enhanced presence on the major social networks will signal that your business is fresh and vibrant and willing to engage with the community.

Consulting & Educational Solutions

Technical Audits:

Learn what needs to be done to your site to improve the usability, effectiveness, and your rankings on the search engines.

WordPress Training:

Training in the use of the WordPress CMS so you can easily add images and text at your convenience.

SEO Training

Training for individuals or groups in the methods used to increase a website's ranking on the search engines.

Personal Tech Support & Consultations:

Available (via phone, email, or possibly in-person) for technical support and advice regarding technical issues with your website or appearance on the internet.

This is a process that involves building strategies to help a website achieve the top search results and rank for specific keywords.

Our SEO agency provides a valuable service for business owners by carefully analyzing every aspect of your website and optimizing them for improved user experience and search engine visibility.

A professional SEO expert can improve your site and increase your conversions.

How Does SEO Work?

Search Engine Optimization is comprised of two major paths – On-page Optimization (improvements that are made on your website so that it will be better understood by search engines) and Off-page Optimization (strategies that are done externally to help your website rank on top of the search results).

People find businesses through the search engines and 70% of these searchers will click the organic (non-paid) search engine results when searching for products or information online.

Search Engine Optimization can be more cost-efficient and more effective than traditional advertising.

How Does On-page Optimization Work?

On-page optimization starts with a technical audit. Improving the structure, speed, and overall health of your site is the first step if you wish to outrank your online competitors.

On-page Optimization includes techniques such as:

Keyword Research:

By identifying the terms that users are searching for, we can focus the content so that the search engines prioritize your web pages.

Optimize Landing Pages:

Clarifying your landing pages to feature the main focus of your products and offerings will benefit both your clients and your search engine rankings.

Optimizing For Voice Search (Alexa & Google Home):

Modern users are more and more relying on voice search for their internet shopping needs and you should be prepared to compete in this area with clear organization and focused content.

Optimizing Meta Descriptions & Alt Text:

Your meta-description is the tagline that the search engine presents when your site is listed. This can best be exploited by utilizing it as a free mini advertisement.

Alt Text is text added to the coding of the images on your site and helps the search engine read your image as well as make it better available for image searches and screen readers.

Structured Data:

Rich Cards, Schema Markup & Microdata are signals incorporated into the coding to highlight your location and services.

301 Redirects:

If you are rebuilding an existing website, it is crucial to redirect the old pages to the newer improved urls. In this way, you will maintain the viability of the old links to your site that exist from other services.

And Much More:

Things like featured snippets, robots.txt, sitemaps, internal linking, transferring your site to HTTPS, and so forth are crucial for a healthy and successful website.

How Does Off-page Optimization Work?

Off-page optimization has similarities to public relations work. By creating publicity using tried and tested media channels, like client reviews and social media, you can improve your visibility and reputation and attract new clients.

Off-page Optimization includes techniques such as:

Social Sharing:

Depending on your product and target audience, a strong social media may be essential. Determining the best social service, posting schedule, and content is key to building positive brand awareness and loyalty.

Blogging:

Some services like to publish frequent updates about their offerings to retain devoted clients and keep them up to date. Blogs are frequently attached to newsletters and social media so your followers can get up to the minute news about promotions and new items.

Review Sites:

For some services, (most notably restaurants and health providers like dentists), a bad review can torpedo years of hard work. To avoid this we help set up an optimized profile on the review services, constantly monitor the activity of the reviews, and offer strategies to attract good reviews and soften the blow of negative reviews.

Google Search Console/Analytics:

The Google Search Console is a crucial tool to gain insight into the health of your website and standing in the search engine. This should be set up correctly and frequently monitored to avoid issues that could hurt your ranking.

The Google Analytics service is useful if you need to identify the details about your website visitors including their demographics, location, and behavior when they visit your site.

And Much More:

Things like soliciting and presenting trust enhancing testimonials, offering downloadable case studies, producing coupons & promotions and so forth are essential to gain and retain a strong client base.

Why Do I Need an SEO Expert?

An SEO expert is trained to improve your visibility on search engines and get your website in front of your potential customers.

If you are not being easily discovered on the internet you are effectively invisible to potential clients.

Search engine optimization should be the top of your internet marketing priorities.

SEO is an Ongoing Process.

Effective SEO requires keeping content up to date, adding more relevant pages, improving keywords based on the competition, building a backlink profile, and so on. A strong and consistent SEO program will increase your competitiveness and maintain your leads in the search engines.

Our services employ strictly White Hat techniques and follow the current Google Webmasters guidelines so you can achieve great results without concern for Google penalties.

It is imperative for local businesses to have both your website and your local listing rank well in the search engines for searchers to discover your company.

One aspect of local SEO is to capture search queries that have high purchase intent, like 'dentist near me’ or ‘best dentist in [location]’.

Google Local Business Listing

Google local business listings can appear in a separate boxed area within the organic Google web results and Google Maps.

This coveted area - known as the ‘local pack’ - is the block of three business listings presented below the map in the results of a search with local intent and gives your service great visibility.

These businesses are selected from the Google My Business profiles, so it is necessary that this is optimized and complete and the information such as your services, business description, contact details, and opening hours are accurate and up to date.

By building a profile that is accurate, up-to-date, appealing and trustworthy, you may increase your chances of appearing in the 'local pack'.

We follow Google's guidelines and best practices to maximize your visibility

Strong and Accurate Citations

Citations are the places that your business’ Name, Address, Phone number, and Website URL appear together online. Places like online directories, industry-related sites, review sites, and social media profiles.

Localization Signals

Presenting clear indications on your website about your city, county or region is key to local SEO - within the content and the structured data markup.

There are different strategies (both onsite and offsite) employed when a business has several locations.

Reviews

Attracting reviews is critical and inevitable for many businesses. These reviews not only affect the perception of your service to searchers, but they also send signals to the search engines about the trustworthiness and quality of your service. The amount and the quality of these reviews are factors that are used in determining your local search rankings.

Local SEO for Mobile

50 percent of people who searched on their phone for a local service went to that physical store shortly after & 18 percent of local mobile searches lead to a sale almost immediately. (https://www.thinkwithgoogle.com/advertising-channels/search/how-advertisers-can-extend-their-relevance-with-search-download/)

With statics like this, it is clear that the power of mobile search cannot be ignored!

To rank well on mobile search engine results pages we need to make sure that that your site loads its resources to all devices and doesn’t hide useful content on mobile versions of your site.

We are not another faceless organization that outsources the work and only thinks about our clients when we invoice them.

On the contrary, we are on a first-name basis with all of our clients and keep them in the loop about every action that we take.

Our clients know their business much better than we could ever hope to and we know ours.

We stay in touch by checking in often to see if your vision is being accurately portrayed and you are moving towards your goals. We are easy to reach and return your phone calls and messages quickly.

Our actions are always taken in the service of benefitting our clients and making their lives easier.

We believe complete honesty is a virtue that cannot be compromised.

Our goal is to promote your service to the highest level that we can, and to this end, we have decided to only take on clients that we can be of use to.

We Know That We are Very Good at What We Do.

To that end, we have decided to limit our clients within each service area.

For example, we will not take on more than two dentists within a distinct locality. In this way, we can produce unique strategies for each client and avoid the conflict of competing against our own clients.

We feel that our prices are very competitive for the high-quality services that we deliver.

We offer contract-based arrangements as well as hourly rates to suit the needs of different clients.

We are Willing to Work with our Client's Budget to Help them Achieve their Goals.

Our clients tend to stick with us for years and are happy with the results that they see.

There are no early termination fees and our clients maintain ownership of every bit of their website including content optimized by us.

Our maintenance and management services include monitoring and revising individual web pages, incorporating on-going user & client needs and keeping a close eye on technological and social advances.

We set up services that immediately notify us if your site goes offline for any reason at all and we immediately work to resolve the issue.

Additionally, we provide protection against malicious hackers, viruses, and the many online threats that can at best disrupt the smooth running of a website and at worst destroy your hard-earned reputation and the trust of your clients.

Frequent backups of your website assure that any problem can be quickly reversed back to an earlier state.

We Have Your Back by Keeping your Reputation Sterling.

We monitor the web for malicious statements or bad reviews regarding your business & dilute their influence.

Bad reviews are unfortunately inevitable, and we strongly advise responding to all reviews. We offer you strategies to responding to positive/negative reviews that are tailored to each case for maximum effect.

We Stand Behind Our Quality.

Our sites are built to highest standards and with a maintenance plan we are continually improving the sites to meet the changing technological landscape as well as changing consumer behaviors.

We Are Serious About Your SEO.

Having your key search terms in the first three positions of the search engine is crucial to capturing your market.

We have years of experience and solid strategies to make improvements that will lead to powerful results.